Why advertise your business in WIPC 1280?

If you are contemplating using radio to deliver your advertising message, We’d like to help you make informed decisions. Here are some of the advantages for using this popular medium.

Hispanics are on the move, they are listening to radio in their cars. Radio is considered the “mobile medium.”

In-car Listening facts:

Arbitron is the rating firm that surveys and analyzes radio usage. A recent national Arbitron sponserd In-car Study found that 96% of those who have driven or ridden in a car in the past month have used the car radio. More than 80% of 36-64 years old say they spent most of their time with radio.

Highlights of the Arbitron National In–Car Study:

Hispanics are in their cars an average of 15 hours per week,up 14% from 1990 to 2000.

The average commute to work is now 51 minutes round trip

39% say they spend more time in the car now then a year ago.

The greatest percentage of inrease in time-spent- commuting is often in small and medium markets.

In-Car listening averages 2 hour and 12 minutes weekdays, and 2 hours and five minutes on weekends.

Men spend more time in cars on weekdays. It’s about even between men and women on weekends.

Since 1999 in-car radio listening has increased.

43% say they leave their radio set to one station.

Almost all in-car listening is to pre-set station. People rarely change their pre-sets.

Radio’s audience size continues to grow. Not only with in-car listening,but at the office too.

For the advertiser as well as the listeners,radio is everywhere reaching virtually everyone.

Radio works 24/7,365 day’s a year. Think about it,how many businesses do you visit where a radio is playing.

A distinctly user-friendly medium ,radio gives advertiser the speed flexibility, and immediacy needed to compete and excel in today’s highly competitive and oft-times cluttered marketplace.

Interstesting radio facts:

541,000,000+ radio in use. 5.6 radios per household.

Every car comes with a radio as standard equipment. 169,000,000+ radios in vehicles.

Have you ever thought about how an automobile is a radio on wheels?

Americans spend more time listening to radio than any other medium 6a-6p.

Radio gives you the opportunity to effectively target your message to a specific consumer.

Radio is a sound solution as media continues to fragment with increasing cost.

Why use radio to advertise, instead of TV?

If you’re a fortune 500 company, it takes sense to market your products and services on TV. Smaller businesses don’t have the budget to spend on network television advertising. And, though cable television advertising is affordable, your ad reaches a much smaller market.

Radio has always been a “free” medium giving even the smallest stations a broad audience. Whether your business is small corporation or a one-person-operation , radio advertising offers tremendous reach.

Don’t discount the B2B factor. Radio advertising can help plant seeds of awareness in potential clients. The vast majority of radio listeners tune in from two places: in car and at the office.

If you like to have information on our rates and advertising packages please contact our advertising department by calling 863-679-7178 or write us an e-mail: wipc1280@yahoo.com